We are a leading South African food manufacturer employing over 21 000 people, producing a wide range of branded and private label food products which we distribute through our own route-to-market supply chain specialist, Vector.

Our strategy is founded on a clear sense of who we are and where we are going as a business. We aim to create the future Our Way – driven by Our Passion and Our Ambition and guided by Our Values.

Our Passion

We believe in doing more…with a single minded passion to provide more food to more people, more often. We believe that by nourishing people while sustaining our resources, everyone wins. Communities will be enriched, employees inspired and our customers and shareholders will enjoy the benefits.

In our Passion to do “more”, we are driven by a desire to improve people’s access to nourishing food while achieving sustained business growth. The three “mores” of our Passion express our interlinked social and business agenda.

More food

WHAT: We will provide more nourishing food, better value and greater choice

HOW: We aim to provide more nourishing food, better value and greater choice. We will do this through building our portfolio with strong brands, gaining a bigger share of meals by driving added-value products, and relentless innovation

More people

WHAT: We will make food choices available to all people.

HOW: We strive to make food choices available to all people by increasing our market share in existing categories and finding new consumers in new categories and markets

More often

WHAT: We strive to make food choices available to all people by increasing our market share in existing categories and finding new consumers in new categories and markets

HOW: We will provide affordable food to everyone, every day, everywhere. We’ll do this be reaching new consumer meal occasions through increased distribution and better penetration

Our Ambition

To build a profitable business by creating food brands that matter; brands that make an impact on people’s lives and cater to their needs.

Our Strategic Thrusts

Who we are_SVG's

Grow through strong brands

Who we are_SVG's

Extend our leading value chain

Who we are_SVG's

Inspire great people

Who we are_SVG's

Partner with strategic customers

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Expand into Africa

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Drive sustainable business

Our Values

Respect for people

Respect for people

Treating people with dignity and fairness
Seeing & doing things differently

Seeing & doing things differently

Innovating in every part of our business
Uncompromising integrity

Uncompromising integrity

Being consistently ethical in our conduct
Act responsibly

Act responsibly

Protecting our business environment and the communities in which we operate

Mother and child in the kitchen with RCL FOODS Brands

Our Business Model

Guided by Our Passion and underpinned by Our Values, we strive to create value for our stakeholders through the manufacture and distribution of a wide range of branded and private label food products. In line with our business model, our business activities centre on growing our revenue and profit across both our core and added-value categories, through the effective and balanced use of our capitals.

Who are spoon diagram

Our TimeLine

1891
1891
A small family-owned flour mill, Rutowitz, situated in Pretoria was established.
1916
1916
Our first animal feed mill was built. Today we are recognised as one of the leading manufacturers of animal feeds.
1960
1960
Rainbow Chicken started its operation on a humble farm in Hammarsdale, with its first processing plant being commissioned soon after.
1965
1965
Our sugar mill operation in Malelane began cultivating and processing sugar cane. Today we are one of the biggest sugar producers in South Africa.
1989
1989
Rainbow lists on the JSE.
2004
2004
Vector was acquired with the strategic intent of controlling and optimising the outbound supply chain.
2013
2013
Foodcorp, one of South Africa’s largest food producers, was acquired.

Our company name changed from Rainbow Chicken Limited to RCL FOODS Limited.
2014
2014
The leading sugar producer, TSB Sugar was acquired.

A 49% share of Senn Foods Logistics, a Botswana-based logistics company, was acquired.

A new BEE transaction was implemented.
2016
2016
A 33.5% stake in Ugandan poultry producer, HMH Rainbow Limited was acquired.
2018
2018
A 50.0% stake in Matzonox, a waste-to-value operation, was acquired.
2019
2019
Driehoek Voere, a producer of game, ruminant and horse feeds, was acquired post year-end.

A 45% stake in L&A Logistics Limited, a distribution operation based in Zambia was acquired.