We are a leading South African food manufacturer employing over 21 000 people, producing a wide range of branded and private label food products which we distribute through our own route-to-market supply chain specialist, Vector.
Our strategy is founded on a clear sense of who we are and where we are going as a business. We aim to create the future Our Way – driven by Our Passion and Our Ambition and guided by Our Values.
Our Passion
We believe in doing more…with a single minded passion to provide more food to more people, more often. We believe that by nourishing people while sustaining our resources, everyone wins. Communities will be enriched, employees inspired and our customers and shareholders will enjoy the benefits.
In our Passion to do “more”, we are driven by a desire to improve people’s access to nourishing food while achieving sustained business growth. The three “mores” of our Passion express our interlinked social and business agenda.
WHAT: We will provide more nourishing food, better value and greater choice
HOW: We aim to provide more nourishing food, better value and greater choice. We will do this through building our portfolio with strong brands, gaining a bigger share of meals by driving added-value products, and relentless innovation
WHAT: We will make food choices available to all people.
HOW: We strive to make food choices available to all people by increasing our market share in existing categories and finding new consumers in new categories and markets
WHAT: We strive to make food choices available to all people by increasing our market share in existing categories and finding new consumers in new categories and markets
HOW: We will provide affordable food to everyone, every day, everywhere. We’ll do this be reaching new consumer meal occasions through increased distribution and better penetration
Our Ambition
To build a profitable business by creating food brands that matter; brands that make an impact on people’s lives and cater to their needs.
Our Strategic Thrusts
Grow through strong brands
Extend our leading value chain
Inspire great people
Partner with strategic customers
Expand into Africa
Drive sustainable business
Our Values
Respect for people
Seeing & doing things differently
Uncompromising integrity
Act responsibly
Our Business Model
Guided by Our Passion and underpinned by Our Values, we strive to create value for our stakeholders through the manufacture and distribution of a wide range of branded and private label food products. In line with our business model, our business activities centre on growing our revenue and profit across both our core and added-value categories, through the effective and balanced use of our capitals.
Our TimeLine
Our company name changed from Rainbow Chicken Limited to RCL FOODS Limited.
A 49% share of Senn Foods Logistics, a Botswana-based logistics company, was acquired.
A new BEE transaction was implemented.
A 45% stake in L&A Logistics Limited, a distribution operation based in Zambia was acquired.
