Bobtail: The proudly South African brand for proudly South African dogs

Since 1985, South African families have trusted Bobtail to look out for the well-being of their dogs. With a variety of nutritional dry food, meal enhancers and treats, Bobtail has been a staple in households for 40 years to protect our nation’s dogs and provide them with:
• A healthy skin and coat
• Strong teeth and bones
• Muscle strength and agility
• A great immune system

Their signature heart-shaped kibble represents more than just the heart in the Bobtail logo, it echoes the heart of the brand and the love it has for all dogs because, to Bobtail, all dogs matter. It’s why their affordable range is fortified to nourish South African dogs.

Everything your dog needs
Bobtail cares about keeping your dog happy and healthy for longer. It’s why great care is taken to ensure that every tasty morsel of Bobtail® contains what your dog needs to stay by your side through all of life’s exciting adventures. This means providing dogs with a perfectly balanced combination of animal-based protein, cereals and vegetable derivatives, with 23 essential vitamins and minerals thanks to the addition of VITARITE®.

Growing alongside your dog
From our factory in Randfontein, more than 270 employees manufacture an impressive range of products distributed nationwide. Bobtail shares RCL FOODS’ belief in growing and empowering our people and products. This also means looking towards global trends to identify and bring new technologies and forward-thinking to Bobtail.

The brand first started with a standard Puppy and Adult Dry food range. Today, Bobtail has a range of products that include options for Specialised Diets, 2 in 1 Chunks, Biscuits and Gravies. But the range isn’t complete as yet…the brand will stop at nothing to bring our nation’s dogs the very best, making innovation a top priority for the Bobtail team.

Quality is key
All Bobtail ingredients are sourced responsibly and are of the highest quality. The R&D team is continuously improving products to maintain the superior formulations that Bobtail is known for. Various checks are implemented at all touch points from production to delivery to ensure the product reaches customers, and the dogs they love most, in the best condition.

If the last 40 years of wagging tails are anything to go by, the future of the brand is looking bright. Here’s to the continued support of dog owners across the nation and to inspiring them keep their four-legged family members happy and healthy for years to come!