Supreme Flour is enjoyed by hundreds of thousands of South Africans every single day. And whether it’s baked into a homemade cake, or a bread or croissant from your local bakery, it’s always unfailingly good. It’s this consistency, maintained over the last 100 years, that makes it the product of choice for the country’s leading chefs, bakeries and retailers. Discerning brands like Fournos Bakery know this, and that’s why they’ve been partnering with Supreme Flour for over 25 years – with famous results, like winning the Best of Joburg Reader’s Choice Awards for 20 years running.

With outlets across the Johannesburg and Pretoria area, Fournos Bakery makes approximately 600 different products, from pastries to croissants and various kinds of breads. Almost all of their products are made with flour, so the quality of the flour is key to their success.

Over the years Supreme Flour has worked hard to earn its customers’ trust by delivering consistently outstanding quality and service. Fournos Executive Chef, Kobus van Wyk, can vouch for that. “It’s a very consistent, quality product and that’s what we look for. It’s a very reliable company too. We’ve had instances where we’ve phoned them on the day and said we’re running short or something’s gone wrong and they drop the flour off with us within a couple of hours.”

Supreme Flour is also known for combining new thinking with a heritage of excellence to provide its customers with creative, versatile and truly delicious solutions.

“They’ve always had an open ear; they’ve always been open to new ideas, pushing the envelope and coming up with something new and innovative. They’re great guys to do business with,” says Fournos Bakery CEO Michael Kalogirou.

In today’s competitive market there are not many brands that can say they’ve been partnering with a customer for 25 years. It all boils down to the “Supreme” X-factor: consistency in product and service that’s in a batch of its own.