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Rising together: the Supreme story of flour and futures
The Professional Bakers Choice Since 1919
Supreme’s story begins over a century ago, grounded in the belief that great baking starts with great ingredients…and grows with great people. Established in 1919, the brand has become one of the country’s most loved and trusted wheat flour brands, known for its consistency, quality and expertise across generations of professional bakers.
In 1948, Supreme began production at what is now the largest single-site mill in South Africa, a milestone that marked the start of a bold, purpose-driven journey. Their range includes premium wheat flours and prepared mixes, with every bag reflecting their commitment to excellence – from sourcing only the finest wheat globally to delivering quality their customers can count on.
But what has truly set Supreme apart over the decades is not just what they produce, but how they show up in the communities they serve.
Investing in skills, shaping futures
In 2019, Supreme launched Siyabhaka Academy: a space for young talent to rise.
Inside its purpose-built training facility in Pretoria, students spend 18 months learning the art and science of baking. They leave not just with knowledge, but with real-world experience, ready to step into professional kitchens or build something of their own.
For many, it’s the first step toward independence. For the industry, it’s a source of fresh energy, high standards, and future leaders who take pride in their craft.
Enabling township entrepreneurs to grow
In the informal economy, small changes can lead to big impact. Supreme’s Loyalty Programme is a powerful example of this, a reward system that supports township-based bakers and caterers not just with recognition, but with resources.
Instead of offering points or discounts, the programme rewards loyal customers with essential business equipment: ovens, gas cookers, generators and other tools that help them grow, scale and serve more customers.
It’s a model built on empowerment and one that has already helped many local businesses take the next step in their journey.
Products that meet real needs
As Supreme continues to evolve, it remains deeply attuned to the needs of its customers. One of the brand’s latest innovations is a Chicken and Fish Coating developed specifically for township caterers, restaurants and takeaways.
This convenient bulk coating saves both time and money by eliminating the need for eggs and stretching further than standard coatings, giving local food entrepreneurs an edge in a fast-moving market.
It’s a small innovation with a big result: more efficiency, more income and more resilience for everyday business owners.
Growing what matters
Impact, for Supreme, has always gone beyond the bakery. Every bag carries impact. Through its ongoing support of early childhood development and nutrition via initiatives such as the Do More Foundation, Supreme continues to be part of something bigger.
Whether it’s growing young talent, enabling township businesses or helping children thrive, Supreme’s legacy can be seen throughout Mzansi’s communities.
The legacy continues
For over 100 years, Supreme has stood for excellence. Batch after batch, baker after baker. But behind the consistency lies a deep commitment to progress: of people, of communities, of possibilities.
This is a brand that doesn’t just deliver flour. It delivers opportunity.
