Number 1 Mageu: The Culture of a South African Icon

When you think of unmistakably authentic Mzansi products, there’s a good chance that Number 1 Mageu comes to mind – the original, fermented, dairy-free, and maize-based beverage that’s been part of our nation’s culture since 1969.

Number 1 Mageu is a trusted Mageu industry icon thanks to the brand’s rich heritage, which resonates with consumers of all ages. This is characterised by the age-old saying for Mageu, “Number 1 is Mageu, and Mageu is Number 1.” The brand’s famous potjie pot logo is a nod to the traditional way Mageu was prepared before it became a convenience product, but most of all, it’s a tribute to a legacy that’s rooted in our nation.

Although committed to tradition, culture, and the spirit of ubuntu over the last 55 years, the brand has evolved to give today’s consumers the same energy boost and great taste that has been loved for generations. From new factories to product innovations, unforgettable campaigns with the likes of DJ Fresh, and even a few Ask Afrika Icon brand awards along the way, Number 1 Mageu remains true to its purpose of powering your progress with the delicious stomach fill and sustained energy to help move you forward.

Number 1 Mageu is more than just a traditional drink. It’s a versatile, nutritious, and modern beverage that powers your progress by providing you with the sustenance and energy you need to get you through your day. 

As a perfect meal replacement or an energy-giving snack, Number 1 Mageu has been embraced by consumers who are passionate about wellness and active living. Runners know that Mageu is just what they need to give them a boost, which is why you’ll find Number 1 Smooth as the number one supporter at many race events and marathons including the Vaal and Soweto Marathons.

The brand’s commitment to growing what matters means a commitment to innovation that meets the changing needs of consumers. This is clear in its ever-evolving range that includes Number 1 Smooth (both UHT and Fresh), Number 1 Moringa (for an extra boost), Number 1 Mabele, Number 1 YogoBoost, Super Mageu, Number 1 Vitamin C, and in more recent times, Number 1 Boost Energy Drink. This exciting new addition is an energy drink that fills you up and keeps you going, available in 3 exciting flavours: Original, Berry Blast and Tropical Punch.

With a deep love for our nation and our communities, sustainability is another value that Number 1 Mageu proudly stand for. 100% recyclable packaging makes for a lower carbon footprint, allowing the brand to care for the environment and people that make South Africa great.

With over 50 years of brand love and a cemented status as a true market leader, Number 1 Mageu looks forward to even more heritage, flavour, and togetherness whilst keeping South Africans connected to their roots.