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Together, we broke a world record!

History was made yet again in South Africa on the 16th October 2019 World Food Day, when over 2500 volunteers and 50 organisations from the private and public sector gathered across 8 provinces to make 107 418 Peanut Butter Sandwiches in one hour with a single goal in mind: to highlight food insecurity and the effect it has on 6.8 million South Africans, even though a third of all food produced globally is wasted.

This year the DO MORE FOUNDATION, founded by RCL FOODS caused a massive chain reaction across the country when they launched their World Food Day campaign and broke a World Record of 57000 sandwiches made in one hour that was set in the USA in February 2019.

The Foundation not only facilitated 43 events across the country, but also provided over 220 000 slices of Sunbake Bread, 1.7 tons of Rama and 1.7 tons of Yum Yum peanut butter to make the Peanut Butter Sandwiches.

When asked “what drove you to take massive action this World Food Day and why peanut butter sandwiches?”, Warren Farrer, DO MORE FOUNDATION Executive response was, “the future of our country lies with our children. With over 2.5 million children living below the food poverty line and many of them surviving on only 1 meal day, they will not be able to reach their full potential and it will rob a large part of our nation of their chances for a healthy and economically productive future. A peanut butter sandwich is the perfect snack for a young child and is certainly better than a packet of crisps which we so often send with our children as a snack for school.”

When the hour was up, the 107 418 sandwiches made were distributed to beneficiaries, namely Early Childhood Development centres and underprivileged schools, selected by the volunteers and organisations involved in the campaign.

The DO MORE FOUNDATION has proven that with collective action in the right places, we really can DO MORE to ease hunger – and that was the key message the foundation wanted to communicate on World Food Day.