The Ouma legend lives on. The story of Ouma rusks started in 1939 in the small North-Eastern Cape town of Molteno. The great depression spurred Ouma Greyvensteyn and her friends to find ways of helping their community. Ouma Greyvensteyn started by baking a batch of rusks using her trusted family recipe. After selling these delicious treats to farming families in the community, orders soon started pouring in and a much loved, iconic South African brand was born. Today, Ouma Greyvensteyn is still South Africa’s most famous rusk baker. The Ouma bakery runs around the clock to ensure that South Africans will always be able to “Dip ‘n Ouma”.

Brand TVC


Brand Facts

Number 1 rusk brand in South Africa
Best tasting rusk in a variety of flavours
Oldest rusk manufacturer in South Africa

Brand Range

or 2 choc chip
or 3 Apple
0r 4 poppy seed
Muesli resized
condensed milk resized
plain resized
buttermilk 45