Give yourself a boost with a burst of Yum Yum this year!

There's nothing like a spoonful of melts-in-your-mouth Yum Yum peanut butter when you need an energy boost. And thanks to Yum Yum's latest innovation, this delicious peanutty snack just got even more convenient! 

Introducing Yum Yum Go! – a handy single-serve sachet of Yum Yum Smooth that can be enjoyed anywhere, anytime. Packed with energy, natural fibre and vitamins and minerals, it's a great on-the-go snack for active families – and perfect for kids' lunchboxes.

"We are calling new Yum Yum Go! the new lunchbox essential because it ticks all the boxes in terms of health, convenience and affordability," says Yum Yum Brand Manager, Nelia Nieuwoudt. 

"Besides eating peanut butter as a spread on bread or toast, Yum Yum has always been enjoyed on its own. The new Yum Yum Sachets are a great opportunity to drive this aspect by creating new usage occasions – and we look forward to seeing how (and where) on-the-go South Africans enjoy them! Meeting consumers' need for a tasty, convenient, healthy snack, the innovation will fill a gap in the market and create excitement in the category. We have kept the price per pack affordable to encourage trial and grow our loyal consumer base even further," says Nelia.

The launch will be supported through an in-store promotion and sampling drive, plus a 5-second 'tag' and of course on the Yum Yum Facebook page!

Have you tried new Yum Yum GO and does it do MORE for you? Visit the Yum Yum Facebook page and let us know what you think!